- Written by lamar.schoell
Are you looking for different ways to drive traffic to your business? You probably started looking at Google ads and then realized how expensive it can be. You’ve also looked at Bing Ads and Facebook Ads too. You probably came to the same conclusion.
Today in this blog, I’m going to show you five Alternatives that you can use instead of Google ads. I want to also give you 10 questions that you should ask every Advertiser when you first get started with their network.
You need to remember Google is the biggest network that you can use. Don’t set your expectations on the smaller companies providing you the same thing that Google can. But with that being said I think you will also be surprised and just how well this can work for you.
Google Ads Alternatives – 10 Questions You Need To Ask
Let’s start by coming up with the questions you should ask the advertiser. You want to use these questions to get a better idea to find out if you have the right advertising company. You can also add your own questions to the list
1 – How established is the site?
You want to find out how long they have been around. If a company has been around for 5 years they probably going to be around for another five. If a company is new they’ve only been around 2 to 3 years. This also could work in your favor. These companies tend to be smaller. With that becomes a little more personal service. I find it nice just to talk or email a person directly as opposed to filling out a support ticket.
It may not be important to you to know how long they been in business. You should still know this in helping you with your expectations.
2 – What is your target market?
This is a very important question to ask. It doesn’t matter how good the advertising company is. If their market doesn’t line up with your niche. Your ad performance is going to yield some poor results. Make sure your niche lines up with their market.
The advertising company will find this out when they start asking questions about your company. The more information and the more clear you are about answering their questions will ensure your success but their advertising.
3 – How do you promote the site?
Ask them specifically what type of ads are available for you to run. Ask them if they have a pop-up, pop-under, push ad, banner, or native ads. Maybe they use text ads or they have influencers on the different social media websites that they use.
If you’re not sure what type of ads to use. You need to find out what will work best for your company. This is as simple as asking the advertiser what they think.
4 – How many viitors do you get on a monthly basis
This is an area where you can’t expect to see numbers like Google ads. But make sure they give you data with the numbers are least in the millions. Traffic numbers smaller than this will be a waste of your time and theirs.
5 – How much does it cost?
Once you know what type of ads you are interested in running. ask them what your daily cost, weekly cost, and monthly cost options. You can’t be afraid to ask. This is something you need to budget for your business. You need to know this.
6 – What would be the cost during the initial trial phase?
This one goes along with number five. Number five is strictly your advertising cost when you are running ads on their network. Sometimes the networks may have some initial cost upfront. They may require a deposit.
7 – Will I be the only Advertiser using that space?
Ad pricing varies depending on where you’re ad is located on the page. When you decide on your ad location. You want to ask if other ads are going to be rotated in that same spot. What this means is your ad will not be displayed the whole time your campaign is running. They may rotate different ads in that one spot. If they rotate ads. This means that traffic isn’t running to your business 24/7. When they put you on a rotation your traffic will start and stop. This isn’t a bad thing. You just need to know what to expect.
8 – Can you show me exactly where my banner will appear on this site?
If you are running banner ads make sure you understand exactly where your ads going to be placed. Will the ad be in the middle of the page or will it be a banner place to one of the edges?
9 – In the case of ads, will I always be in the position or do positions of the ads rotate?
Make sure you understand if your ad will be placed in the same position every time on the page. When placing your ad make sure it shows above the fold. Above the fold simply refers to the visible section of the page when you first come into it. Above the fold is an old newspaper term.
10 – What image sizes and formats do you use?
When placing an ad you need to know the type of image format that they accept. These image formats are usually JPG or PNG. If you’re thinking about running animated ads make sure you ask. You also need to know the size that is required for your ad images.
Google Ads Alternatives – Display Ad Networks
Now that you have the questions you need to ask the advertising network. Let me introduce you to 5 advertising Networks that you can start with today.
Google Ads Alternatives – 1 – allfeeds
AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real-time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00 while rolling over earnings for the next month if you don’t. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.
Google Ads Alternatives – 2 – Bidvertiser
Like AdSense, Bidvertiser displays text ads on your page. But the difference lies in the fact that advertisers bid over your advertising space, ensuring you earn as much revenue as you possibly can. This also means that bids will increase over time, earning you even more cash. You also get a great way to customize your ads with a very easy to use the tool and detailed reports on your site’s status.
Google Ads Alternatives – 3 – qiigo
Quigo AdSonar achieves relevancy by placing a filter according to your site’s categories. It also offers you on-line reports of your site’s status and the possibility to add your own custom ads replacing ads that don’t gain you any revenue. The setup is very simple, in a similar fashion to AdSense’s and quite customizable as well.
Google Ads Alternatives – 4 – VIBRANT
Google Ads Alternatives – 5 – nixxie
Nixie claims to hold a technology that can read and understand your site, enabling it to display the most relevant content to your site. Besides text ads, Nixie also features price comparison listings as well as live auction advertising. It’s very easy to implement and has a good payment policy as well.
Hey, I get it. You don’t feel like reading the article. Check out the video were you and I will go through each detail.
Google Ads Alternatives – A Few Things You Need To Know
Don’t worry about doing the image for your ad. If you’re anything like I am. I don’t have a creative Gene in my body. Talk to the advertising company they will be glad to do this for you. You can also outsource it by using a website called Fiverr.
You want to be sure to track the performance of your ad. You need to know how well it’s doing and if it’s worth your money. You’re not going to get it right the first time up to bat. You’re going to have to make some tweets as you go along the way. Ask the advertising company what you can do to get better results.
You want to start small to get a feel for how your ads running. Make the necessary adjustments. Then when you feel that everything’s working like a well-oiled machine. Increase your ad revenue.
I feel this one’s obvious and I even hate to mention it. make sure your website or web page is ready for visitors. I know this seems like an obvious one. I know from first-hand experience that I missed this one up in the past.
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