- Written by lamar.schoell
I remember a while back running traffic to my offers. My opt-in rates weren’t as high as I would have liked. I did tons of split testing on my capture pages. This helped, but I still wanted to get my opt-in rate up even higher.
Then one day I discovered lead magnets. A lead magnet is something that you give away for free when a visitor gives you their email address or other personal information of theirs.
For example, a lead magnet could be a PDF document. When the visitor opted-in with their email address. You would send out an email with a link to the PDF file.
There are many types of lead magnets. Lead magnets can be anything from a PDF, video, infographic, checklist or website access.
This was okay. but I still had to buy the lead magnet. Even worse. I couldn’t control the content of my lead magnets. I also wanted to be able to add some of my links to them. Not to mention I wanted to be able to use my branding colors as well.
I wanted to have full control over my lead magnets.
What can I say? I want it all.
Then I got to thinking about all the work that has to go into creating a lead magnet. There’s a lot of research that you need to do. That’s if you really want your content to deliver value. I want to provide a solution to a problem that someone may have.
I want to create something that I’m proud of. I also want to know that if someone using the lead magnet will get tons of value from it.
Coming up with content for a blog or a video consumes hours. Now I have to spend that much time working on a lead magnet, that I’m giving away for free.
This is starting to sound like a lot of work. Maybe I’m biting off more than I can chew as the old saying goes.
I’ve got all this content out there with my blogs on my website. Heck, I’ve got over 500 videos on my YouTube channel alone. This sounds like a heck of a lot of content.
Hey, I get it. You don’t feel like reading the article. Check out the video were you and I will go through each detail.
How am I going to find content for my lead magnets?
I’m just thinking out loud here. It sure would be nice if there were a way that I could repurpose existing content like blogs, Word Documents, videos, PowerPoint slides, or even Google Docs. Simply take all this existing content that’s around me to create my lead magnet. It sure would be nice to leverage content that I already have and package it up in a professional-looking PDF.
I don’t have all this time to figure out how to create a beautiful looking PDF. Sure I can copy and paste my content. Now I have to sit there all day formatting everything so it looks nice again. Not to mention I have to put images and links into the PDF.
This still sounds like it’s very time-consuming. It would be great just to import the content and formatted perfectly so it looks like a professionally done PDF.
Well, it’s here.
You can take your different content and import it to Designrr. Choosing one out of 100 project templates that allows you to gussy up your PDFs. You can now repurpose your content that you work so hard on already. With Designrr it’s a three-step process.
? Step 1: Import the content.
? Step 2: Choose a template.
? Step 3: Publish.
You have a perfect document. Your masterpiece is sitting in Google Docs. Now you could download it as a PDF. But it lacks the Pizazz you’re looking for. What if you could take your document and create an absolutely stunning PDF from your document content. With Designrr that’s exactly what you can do. Within 5 minutes you could turn your docuemnt into an eye-catching PDF. Which then you can use as your lead magnet.
Imagine creating your own lead magnets with your branding and your very own content. Now, this is the type of control I like to have. I’m sure you do too.
Being able to repurpose your content is such a time-saver. You can even give a new look to that old content you have lying around.
Who knows if you got really good at doing this. You could start a side business creating ebooks for your clients.
Building your own lead magnets,
Are you open to a fun simple way
to learn how to make money from home online?
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