- Written by lamar.schoell
Hey, my name’s Lamar Schoell and I am so excited that you are here with me today.
Lead magnets are a great way to increase your opt-in rates. Whether you use it for an opt-in form on your blog post or a capture page for your sales funnel. They also are a great way to provide value to your leads.
Once I learned how easy it is to create my own lead magnets. I stopped buying them. This also gave me complete control of the content.
I put together a little informal training to help you understand the benefits of lead magnets. I’m going to show you different lead magnet ideas. I found an amazing way to create your own lead magnets. I feel creating your own is much better than buying existing content.
Without any further Ado let’s start your lead magnet Journey right now.
Lead Magnets – High Converting Lead Magnet Ideas To Generate More Leads
If you’re struggling to get subscribers on your email list. Lead magnets are a perfect way to get their attention to your opt-in form. A lead magnet is something that you give away for free when someone signs up to your email list. Most of the time a lead magnet is digital content that can be delivered easily through a link.
Whether you create your own lead magnet or use someone else’s content. Make sure the lead magnet aligns with your niche. It’s really important that the content matches your product or services. The lead magnet is going to start building up a relationship with your new lead. A lead is someone that signs up for your email.
One of the side benefits that I found by offering a lead magnet. People are willing to put in their best email addresses. This is an email that they use daily. I also get more valid emails. I’m finding in my autoresponder that I get a lower amount of emails that bounce. This helps a lot with my email open rate in my autoresponder.
There are many types of lead magnets that you can create. For instance, you could create a video series, case study, ebook, short training or coaching session.
Lead Magnets – How To Create A Lead Magnet From Your Blog Post
Have you ever noticed when you’re reading a blog post and on the opt-in form they say something like, get your free ebook. This is how they’re using a lead magnet to get you to enter your email address.
We’ve been talking about creating your own lead magnets. I already know what you’re thinking. You’re thinking that I already don’t have enough time to run my business how am I going to find time to create content for a lead magnet.
Well, I’m going to let you in on a little secret.
You’ve already got the content done. You just don’t know it yet. What if I told you that one of those blog posts that you spent hours and hours creating would make the perfect lead magnet.
How would you like to be able to import your complete blog post into a professional-looking eBook?
Repurposing content by using your blog post will save you time and energy. You can even take older content that you have done and Gussy it up by giving it a new facelift.
This is how you are going to create your own lead magnets.
Lead Magnets – How To Create A Stunning Lead Magnet With Google Docs
If you don’t have a blog or website. You can use Google Docs to make stunning e-books. If you have a Google account, you have Google Docs. I love using Google Docs because it’s easy to create a very beautiful document that you can share with others.
How would you like to be able to take a document that you have already done and used this as your lead magnet? How would you like to import all your existing content from that document into a professional-looking ebook?
Everything you need to do this is included. Both the front and back covers, tons of different templates to style your PDF to match your branding. Done for you.
This process literally takes 5 minutes to do.
Lead Magnets – Final Thoughts
Lead magnets are great way to increase your opt-in rates. The more opt-ins you get. The more leads you have on your email list. The more leads you have. The better chances that you have of making sales. And that’s what it’s all about.
You can go and buy content that is already created for you to use as your lead magnets. But I found creating your own lead magnets by leveraging content that you already have will warm up those leads faster. When using your own content you can interject your branding with your lead magnets.
When you see how simple it is to create your own lead magnets with your content. You’re going to wish you and found this sooner.
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