- Written by lamar.schoell
In today’s blog, I want to show you a strategy you need to do today. This is something you need to do every single time you run traffic to your business. This is something you should be doing for both paid and free traffic. This is also a strategy that can be used for any niche.
If your an affiliate marketer, Network marketer, coach, author, or selling your own product. You need to be doing this strategy today.
If you’re getting traffic from Facebook, YouTube, banner ads, or Craigslist. You want to be using this strategy that I’m about to show you.
If you’re not doing this already. You’re leaving a lot of money on the table.
What most marketers are doing today while they’re running traffic. They take the traffic right to the sales page. This may be an easier way to get it done. But it’s not the right way. Let me explain.
When they come to the sales page and leave you have lost that lead forever. People don’t always buy the first time they see something. This could happen for a lot of reasons. Maybe they didn’t quite understand what is in front of them. The video on the sales page may have been too long. So they got bored and left.
It doesn’t really matter what the reason is for them leaving. But the point I’m trying to make here is they left and you are unable to do any more marketing to them. This is where you’re leaving a lot of money on the table.
What I want to show you is a new strategy that you need to put in place today. One of the best parts of this strategy. It can be all automated. Once everything is in place. It doesn’t require any more of your time. These are the kind of systems I like putting in place for my business.
So lets you and I start breaking it down.
Make Money Online – Opt-in page
Instead of running traffic to a sales page. You want to run that traffic to an opt-in page. An opt-in page goes by a few names. They are sometimes called capture pages, lead capture pages, landing page, or squeeze page. These all do the same thing. They collect someone’s personal information like an email address and their name.
Then when they click on the call to action button. They will be taken directly to your sales page. Then from the sales page. They are taken to the checkout page.
There is one more additional thing that happens at this point. Their information will be sent to your autoresponder.
Make Money Online – Autoresponder
AWeber is an autoresponder that you can use. An autoresponder is simply an email system. The autoresponder will automatically send out emails to everyone that enters there information using your opt-in page. Imagine having one email go out to hundreds if not thousands of people. this is something that is automatically done on your behalf.
The autoresponder is probably without a doubt the most important component of your whole entire business. You’re able to send out emails that offer value to all your subscribers. You can write these emails exactly how you see fit for your business. You don’t have to worry about SEO strategies or saying the wrong thing and get booted off of social media.
The email list collects all the leads coming in from your opt-in page. These are yours to keep. This is why an autoresponder is considered a business asset. Where your followers on social media or not assets. If they decide to shut your account down you’ve lost all those followers. But your email list is here to stay.
Hey, I get it. You don’t feel like reading the article. Check out the video were you and I will go through each detail.
Make Money Online – Email Follow-up Series
This is where the automation comes in. When someone comes to your opt-in page and enters their email address. The autoresponder will send out the first email. then the next day it will send out another email. If you have 4 emails. The autoresponder will send out an email over 4 days. If you have 10 emails. The autoresponder will send out an email over 10 days.
These emails are what we call a follow-up series. The emails will contain links for your products. Within each email, you want to provide value to the subscriber reading the email. At the same time, You’re going to provide the links that will take them to your product.
A follow-up series can vary with the number of emails. You could have a follow-up series with one email. You can also create another follow-up email series with 365 emails in it. Can you imagine that an email sent out for the whole entire year without you having to do a single thing?
The only upfront work is. You have to create each of the emails and set up a tiny bit of automation. That’s it. You’re done. Start running traffic to your opt-in page. The emails will automatically go out to each person.
Make Money Online – Wrapping It Up
When I first started running traffic. I was doing it the wrong way. I took the visitor directly to the sales page. I made a few sales, but I also lost tons of additional chances to make even more. I looked at how much money I was spending on traffic compared to the number of sales I was getting. I knew that something had to change.
Adding the opt-in page allowed me to collect people’s email. Then when they left the sales page without purchasing. I was able to send a follow-up email and market to them. Sometimes people just need to be reminded more than once.
This is what all the leaders are doing. There are systems out there where you can create your opt-in page. They also have an autoresponder included. All the tools you need are in one place.
This is the strategy I’m using today and have been seeing much better results in my business.
Let me know what you think. Drop a comment down below or send me an email.
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